For managers, giving rewards involves providing some benefit, money, time, or some thing in exchange for another thing—performance, behavior, retention, and silence, among others.

But, it’s essential to consider that every time this is done, managers are simultaneously giving a punishment. Every reward comes, automatically, with a corresponding punishment, even if it’s not explicit.

When you consider giving rewards, pay careful attention to the direct opposite, the punishment you’ll be doling out, and think long and hard about whether it’s worth it in the end.